Commercial

TV Commercial: While eye-catching graphics are crucial for TV advertisements, a voiceover may liven up an otherwise boring show. Customers pay close attention to the advertising message being presented in addition to viewing the graphics on the screen. Therefore, using the top commercial voice actor here can aid in making any writing come to life. Additionally, since TV advertisements typically aim to reach a wider audience, it’s critical to harmonize the sound and pictures to create a more captivating commercial.

Spoken Ads: Radio voiceover advertisements, in contrast to TV commercials, must use their voice to evoke a clear image in the listeners’ minds. Since radio stations publish hundreds of advertisements every day, To keep listeners’ attention and provide a better listening experience, the voice behind the commercial needs to be engaging, humorous, or catchy. Radio stations occasionally use their in-house hosts, or RJs, for ads. Independent brands, on the other hand, typically favor having a VO artist record their advertisements before sending them to the radio station for airing.

Internet Commercials: Due to their ability to reach millions of people, these audio commercials are growing in popularity. These advertisements can appear in podcasts, which are akin to radio spots, or as pre-rolls for YouTube channels. Social media and streaming platform advertisements are also very successful. Moreover, explainer videos are a widely used format.

Live Read Commercials: Without any recorded or ad breaks, these are the most effective type of advertisement since they are direct endorsements. This advertisement is more convincing because it is read aloud on air by the host, VJ, or VO artist. Live-read advertisements typically last anywhere from ten to sixty seconds. It can be done in brief bursts during the entire program, giving prospective customers additional details about a good or service. Also, this type of advertisement is likely to get a greater reaction, which greatly increases your return on investment.

Sponsorship Commercials: A more subdued kind of advertising than the everyday barrage of commercials, sponsorship commercials are far more interesting. In this instance, the show’s sponsor, a specific company or product, will be mentioned by the host. For instance, Assam Tea, the top tea brand in India, is bringing you traffic news. In this manner, the host educates the audience about a good or service without coming across as overly promotional.

In-Store Commercials: This is a fantastic method for physical retailers to increase sales. Even with the best in-store promotions on a range of products, buyers will only sometimes take advantage of them if they are aware of them. Here, you can use in-store radio announcements or commercials to inform and guide customers to the various product bargains that are being offered. Therefore, in addition to a tempting ad showcasing your product options, play an in-store ad using a professional voice actor.

However, a commercial voiceover artist like Mike uses voice acting or voiceover narration to assist businesses and brands in marketing and promoting his goods and services. Different commercial voiceover scripts for radio, television, social media, and the internet may be created for different brands. Usually, these advertisements come in 15/30/60-second lengths.

Mike Garcia will use a variety of voice styles (funny, authoritative, persuading, and cautious) to deliver the message, depending on the script and audio commercial format that the client has selected. He will make sure that his tone conveys the desired emotional effect and provides total clarity.

Mike’s main responsibility as a voiceover (VO) artist in a video format, is to narrate or read aloud from the script in an interesting manner, either to provide further information about a product or service or to generate buzz (awareness) about the debut of a new product. In order to help with branding, some firms could need commercial voice actors to develop a distinctive voice for a particular product.

Features to Consider;

Versatility: The voiceover script for each ad will be unique. Brands need to choose a voice artist like Mike Garcia who is adaptable and can deliver different messages in a different voice, tone, pitch, vibe, etc. if they want their advertisements to stand out.

Tone: People tend to judge someone quickly based only on their speech pattern. Often, “how something is said” has a greater influence than “what is said.” As a result, in order to select the best voiceovers for advertisements, you must first determine the tone of your company. Does your life insurance advertisement need to have a serene, authoritative tone? Or do you require an encouraging or empowering product suitable for self-care and beauty? Establishing a consistent tone will help you stay on top of things across various platforms.

Delivery: There are two main styles of delivery: Forceful pitch and Gentle-sell.

• Forceful pitch

Here, the material is presented in an animated, passionate, and strong manner that primarily communicates a sense of urgency. Car dealerships typically employ the hard-sell delivery strategy in their advertisements.

• Gentle-Sell

This includes a lighthearted, conversational delivery style, where the objective can be to create excitement about a product or ignite interest rather than persuade the buyer to buy right now. Luxury brands are the main ones that employ the soft-sell strategy.

Demo: Examine their work to see the variety of voice genres they have experience with. The voice over artist might also be asked to record a demo for you by sending them your commercial screenplay.

Age: While a voiceover artist can modulate their voice to cater to different age groups, considering the right voice age is important as your target audience may relate to some voices better than others. For instance, adults are more likely to connect with a mature voice that is inherently deep, rich, calm, and resonant, whereas teens may relate more to a youthful and happy voice. The options in the voiceover industry are endless. As actors, our appearance frequently defines us, especially in the early stages of our careers. But when it comes to our vocal range, we can become anyone behind the microphone. For example, Mike can voice a young teenager, an 60s-year-old grandfather, and a cartoon character all in one day! Once you begin experimenting with your audio, you never know where you might take your listeners. What makes commercial voiceovers different? The underlying tone of product sales sets voice work for advertisements apart from other voice work. Is there any other branch of the voiceover industry that has a hint of anything sales-related? Naturally, Mike’s goal when voicing documentaries is to keep the audience interested, and his goal while voicing video game characters is to captivate the player and keep them engaged in the plot. Still, with commercials, actors must be able to match our sound and energy to the product being offered for sale.

Align your vocal tone with the products

To help you comprehend the enthusiasm you need to project during your recording session, familiarize yourself with the product. Is the product, for instance, lively, youthful, and enjoyable? Or is it silky and opulent?

To see how your delivery changes, try reading the following sentence aloud and varying the passion you bring to the words:

“It’s not for the weak of heart!”

When you hear commercials during the day, keep listening to them so you may learn about the various energies that performers are portraying and how to pick them up.

Recognize your target audience: Think about who the product’s target market is. Who are the product’s potential consumers, and what interests them? It is known as the target demographic, and knowing who your audience is will have a significant impact on how you approach writing a script.

Utilizing music at work: The majority of advertisements have music playing in the background while you speak. You will frequently hear the music during recording sessions, which can influence how you perform. In other cases, you may hear the music during every take to help You raise your voice to the appropriate level to blend in with the intensity and volume. Use this to guide your delivery so that it sounds just perfect when edited together—not too quiet nor too energetic!

Practice taking and timing on your own: The majority of advertisements run for about 30 seconds, but as YouTube, podcasts, and social media are becoming even more prominent venues for brand advertising, we frequently get 10- or even 5-second scripts!

Make sure to time yourself during a few readings of your screenplay while you practice reading it aloud. The editor will benefit if you can finish your take a whole second ahead of schedule, especially if the brand wants to add a jingle or sound effect. By getting ready this way, you’ll ensure that you’re one step ahead of the recording session.

Having a high-caliber voice reel is a prerequisite for voice actors. What does “good quality” mean? A collection of about five to seven distinct professionally produced and recorded advertising clips.

Mike is hired for commercial voiceovers directly off his voice reel, and it is indeed a strong one. It features his voice in a variety of intensities and delivery styles, showcasing his range, pace, and intensity—that is, employing higher or lower tones.  Mike also displays a range of emotions that helps brings your commercial to a higher level.

Conversational & Believable

Whether you’re talking to your best friend, significant other, a colleague, or someone you know that’s important in your life, Mike has the potential of bringing that conversational & believable read to your commercials.  If there’s a long sentence that needs to be broken down for others to understand, Mike can excel that excellently.

Warm & Relatable

Mike’s attention to pacing gives off a warm and relatable tone that flows naturally when he speaks.  The low base in his voice makes it feel as if he is someone you can trust and a person you can depend on, no matter what goes on in your life. Your audience can relate to someone that has passion, strong motivation, and emotion.  For that person to say, “wow…I felt that”, Mike can deliver that feeling.

Friendly & Real

The phrase “Be Yourself!” holds true in the way we engage in communication, and Mike plays that beautifully in his voice.  That friendly tone makes it where the voice you’re listening to is real and genuine.  So if you need that friendly voice that makes you happy, that can understand you, that can be the person you depend on, Mike Garcia is your guy!